Front book cover design for PR 4.0, a guide to utilizing social media to help optimize business publicity, by Edrea Davis. Currently scheduled for release in September 2011.

The links of the chain were intended to represent social connectivity and interaction, while the focal blue link conveys the notion of still standing out in the crowd.
I also chose to use the visual of a chain to communicate this, as it symbolizes both strength and reliability, as well as being evocative of hyperlinks used on the web.

Client feedback:

“Chis is very professional and creative. I had developed a concept that he captured very well. However, he is so creative, he was able to come up with a better concept that I love. I have worked in the media for over 20 years and can say from experience that Chris is uniquely talented.”